Turn LinkedIn Into Your Firm’s Competitive Advantage.

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The legal marketing landscape is insanely competitive.

Wouldn’t it be nice if there were still blue ocean opportunities? There is, on the world’s largest professional networking site.

Paid ads

Organic SEO

Billboards

If you’re like 99.9% of lawyers, your LinkedIn does nothing for you.

There’s a reason for that—You learned LinkedIn the wrong way. We all did. You see LinkedIn as where you post when you need to find a new job, hire somebody, or share a firm announcement. Otherwise, you ignore LinkedIn.

But with 1 billion users, LinkedIn is the world’s largest professional networking site. It’s also still a blue ocean of opportunity, a channel to grow your firm that remains largely untapped.

How We Can Help You Leverage LinkedIn

1

Ghostwriting

You’ll work directly with an experienced lawyer to turn your expertise, insights, and stories into LinkedIn posts that attract attention, elevate your brand, and build trust
2

Firm Trainings

While more and more individual attorneys are discovering the power of showing up on LinkedIn, almost nobody is doing it on a firm level. Yours can be one of the first.

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With CONTENDER, you’ll leverage LinkedIn to attract

Opportunities We’ve created for our clients

I remember emailing a colleague to ask how he was doing so well on LinkedIn. He said, you need to talk to my guy. That was in 2022, and Tony and I have been working together ever since.
 
Like that colleague, I now have people routinely ask me about my LinkedIn. Tony has helped my partner Matt and I become much more well known in our communities and in the legal profession. The attention we get from our LinkedIn posts has helped increase our volume of referrals, grow our referral network, and attract great talent. 

We don’t do much traditional advertising. What CONTENDER has helped us do on LinkedIn has been effective and valuable in a way that aligns with our firm’s values. I can’t recommend Tony and his team highly enough.

Charlie Rittgers, Rittgers, Rittgers & Nakajima

The 3 P’s To Growing a Magnetic LinkedIn Presence

01

Personal branding

Who are you on a mission to become?

02

Positioning

Where do you stand within the network?

03

Posting

How will your message resonate with the people you want to talk to?

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At CONTENDER, we help you become magnetic on LinkedIn.

Everyone you know is on the platform. But because we all learned the wrong way to use LinkedIn, almost nobody is leveraging the attention collected there. If you’re willing to post good stuff consistently, you can start attracting disproportionate amounts of attention more or less overnight.

Doing it alone vs. working with Contender

(before)

Posts that require a lot of time and effort to write

Inconsistent, infrequent posting cadence

Uninspiring reach and engagement

(after)

Top-Shelf posts delivered for review based on 1 call/month

Weekly posting that helps benefits start compounding

Overnight traction - When you say something, people pay attention.

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