A key insight that led to Tony starting CONTENDER in 2022 was that the conventional wisdom about how attention flows on LinkedIn was wrong. We all learned that content should flow from firms down through employees. But no. To gather more attention—a lot more—a firm is far better off spreading its message through individuals and then sharing that content back to the firm page.
To date, very (very) few law firms have embraced this, which means that your firm can attract a disproportionate amount of (positive) attention more or less overnight. All you need is the willingness to empower your people to post—and the right guide.
What consistent, thoughtful content that tells great stories can do for you
Increase brand awareness, locally, nationally, and across borders.
Attract top talent
Connect with new clients
Types of Trainings
Workshops
1- to 8-hour interactive workshops (live or virtual) delivering actionable insights and proven strategies for developing a magnetic personal brand and gaining traction on LinkedIn.
Price: $5,000-15,000
Bootcamps
Cohort-based trainings focused on developing basic skills around effective LinkedIn 101. We break down the basics of personal branding and content creation in the context of LinkedIn. We’d meet virtually on a weekly basis and a private DM thread for questions and feedback. We’d also provide a number of materials (both written and recorded) for things like profile optimization, post structure, personal branding, and so on). We could support up to 25 people from the firm in a single cohort.
Price: Starting at $10,000
Longer-Term Engagement
Coaching for a small group of lawyers over 3-6 months, including personal training for each lawyer and editing of individual posts.