Show up. Get reps.
Build a magnetic LinkedIn presence.

Live classes and community training for writing, storytelling, and attracting opportunities online.

One membership. Multiple weekly classes. Train at your pace.

The problem

You know linkedin matters.
but have been busy honing your craft.

You've spent years building real expertise. But on LinkedIn, you're still invisible.
When you do post (once a quarter maybe), your post gets 3 likes and 200 views.
Meanwhile, you've got 50 other things demanding your attention. It's hard to justify spending time on LinkedIn when your posts largely get ignored.
So you quit.

Sound familiar? 

We know how you feel.

That's why...

The answer

we created a gym for building linkedin muscles.

Seth Godin wrote, "The hard part about getting in shape isn't the exercises. It's becoming the type of person who goes to the gym every day." 

The same principle applies when it comes to building a LinkedIn network that attracts the attention, business, and opportunities you're looking for.

Getting good at LinkedIn requires that you develop several skills: 
- Ideating
- Copywriting
- Storytelling
- Networking in Digital Space

The professionals who look effortlessly magnetic on LinkedIn aren't lucky. They've just been training longer....Or they've hired somebody like us.

Why us

Who are we? 

In 2022, Tony Albrecht went all in on CONTENDER, the first LinkedIn ghostwriting agency for lawyers. Nearly 4 years later, we've helped dozens of lawyers and leaders build some of the most magnetic presences on LinkedIn.

80M+
impressions attracted
50+
professionals & firms coached
9 of 10
top Personal injury lawyers on linkedin
4 years
refining our system

“I now have people routinely ask me about my LinkedIn. Tony has helped my partner and me become much more well known in our community and profession. The attention we get from our posts has helped increase our referrals, grow our network, and attract great talent.”

— Charlie Rittgers · Rittgers, Rittgers & Nakajima

how does this work? 

It'd be nice if all we needed to make things happen on LinkedIn was a few post templates and an optimized profile. But that won't cut it. You have to get the reps.  

We've designed The Gym with yoga studios and MMA gyms in mind.

01
Live sessions

Group Classes

Our class calendar is at the heart of The Gym. These are your chance to get reps, ask questions, and work on your skills with Tony Albrecht and other content pros from the CONTENDER team.

02
On-demand videos

Clinics

Every month, we're bringing in world-class experts who can help shorten your learning curve on different aspects of your LinkedIn game.

03
Member community

Community

Beyond our live stuff, you'll have access to our Skool rooms, where you can get feedback from CONTENDER pros, watch video trainings from Tony, and connect with other Gym members.

Features & benefits

Why it works.

You train on your schedule.

We know LinkedIn doesn't break the top 5 on your list of prioties.
On-demand + live + async coaching fits around your actual job.

You get real human coaching.

Have you heard the line, If information was the problem, we'd all be millionaires with 6-pack abs? Ain't that the truth...
Group coaching sessions with CONTENDER pros mean you're never stuck troubleshooting alone. We can (and will) shorten your learning curve and build your confidence.

Build a habit.

We'll keep you in the gym to get your reps. Ongoing membership gives consistent posting and engaging time to compound.

Start with a framework.

Everything here comes from a system already tested on 50+ professionals and 80M+ impressions.
We're not guessing what will work.

The fit

Who is this for?

Who this is for
You're creative and/or entrepreneurial.
You have bandwidth available to get consistent reps.
You want coaching and feedback, not another course you never finish.
You're a lawyer or in the Legal profession—though not necessarily.
Who this isn't for
You want things done for you.
You don't have any time to pay attention to LinkedIn. Like...at all.
You expect LinkedIn to be a vending machine. Post in, new biz out.
You aren't respectful, civil, or pleasant to hang out with. ;-b
Membership

Membership Fees

Quarterly
$450
/ quarter
Starter member price

Everything included. Cancel anytime.

Annual
1 quarter free
$1,800
$1,350
/ year
Starter member price

Everything included. Billed once a year.

The guarantee

Money back. Any time.

We've offered a money back guarantee on the first quarter of every ghostwriting contract we've ever signed at CONTENDER.

When we said we wanted to offer a guarantee on The Gym, they called us crazy. Maybe we are.

But we're making this guarantee even better.

Like at Costco, you can request a refund for a given quarter or even year whenever. At any time. And we'll send your money back.

Seriously.

FAQ

Common questions.

Yes. Very.

Whether you're on a quarterly or an annual membership, you can request a full refund at any time.

We do that because I (Tony) have a genuine love for creative entrepreneurial types. I remember what it was like to make substantial bets with (very) limited resources and just hope they pay off.

I've been doing this long enough to know that if you put in the work on LinkedIn over time, good things will happen.

I'm so confident in what we do—and in YOU—that if we accept you, I'm willing to assume the risk for delivering on our promise to help you build a LinkedIn presence that attracts attention and opportunities.
Most members spend two to three hours a week — one live class plus the reps. Consistency matters more than volume.

That said, if you can find an hour a week in your schedule to focus on growing your LinkedIn network, that can suffice to make real progress.
No. You write the posts, and we coach you through them.

If you want done-for-you, that's our ghostwriting service.
You're not expected to make every class (or even a class every week). We know you have a busy life. We're here to give you some accountability and support around your LinkedIn goals. Come work out with us when you can. If you can make even a couple classes a month, you should be able to make meaningful progress.
Most communities have a simple registration page. We've got 2 reasons for approaching that differently.

1. Whether or not you can pay is not our primary way of determining fit. We're building a network that you'll WANT to be a part of, which means we must be intentional about who joins.

2. Because of our Costco-like money back guarantee, we want a level of vetting to make sure we don't just have ruffians coming through to raid the place and bail. ;-) 
We want to see more law students active on LinkedIn and have a limited number of spots for you.

Our law student rate is a one-time fee of $67 for the duration of law school.

If that sounds good, go ahead and apply.
Though CONTENDER's focus has been on lawyers, we have had many non-lawyers come through our trainings, bootcamps, and ghostwriting services and do well for themselves.

Feel free to apply.