Contenders Training

The gym for your personal brand.

Weekly workouts, live coaching, and pre-recorded trainings — everything you need to turn your expertise into a LinkedIn presence people actually notice.

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$450/quarter · cancel anytime
The problem

You're the most qualified person in the room. Online, you're a ghost.

You've spent years building real expertise. But on LinkedIn, you're invisible — or you post once a quarter, get nine likes, and close the tab.

The referral, the job offer, the speaking invite — it goes to whoever's visible, not whoever's best. Visibility isn't fair. But it is learnable.

The answer

Attention is a muscle. You can build it.

Nobody's born magnetic online. It's trained — like strength or speed: reps, feedback, and consistency over time.

Most people think LinkedIn is about posting. It's not. It's about building an audience — and once you have one, you point it wherever you want.

The professionals who look effortlessly magnetic online aren't lucky. They just trained longer.

12 weeks of reps. This is what compounding looks like.
Introducing Contenders Training

A gym for your personal branding muscles.

You get the same system, coaches, and training we've used to help 50+ professionals build real audiences on LinkedIn — at a fraction of the cost of 1:1 ghostwriting.

01
On-demand videos

The Workout Library

Video training covering positioning, hook writing, drafting, profile optimization and engagement strategy. Train on your schedule, rewatch anytime.

02
Live sessions

Group Classes

Live sessions with the CONTENDER team — learn, ask questions, and see the system taught in real time. Can't make it live? Every class is recorded.

03
Member community

Community

An ongoing community of other members training alongside you for accountability and feedback.

Features & benefits

Why it works.

Train on your schedule.

On-demand + live + async coaching fits around your actual job. Everything's recorded.

Get real human coaching, not just content.

Group coaching sessions with our team mean you're never stuck troubleshooting alone.

Build a habit.

Ongoing membership gives consistent posting time to compound. We'll keep you in the gym to get your reps.

Start with a framework.

Everything here comes from a system already tested on 50+ professionals and 70M+ impressions. We're not guessing what will work.

Why us

We've done this before. A lot.

CONTENDER has spent 3.5+ years building the premier LinkedIn ghostwriting and coaching practice for lawyers and leaders who want to become magnetic online.

70M+
impressions generated
50+
professionals & firms coached
3 of 10
top LinkedIn lawyers (Favikon)
3.5+
years running the system

“I now have people routinely ask me about my LinkedIn. Tony has helped my partner and me become much more well known in our community and profession. The attention we get from our posts has helped increase our referrals, grow our network, and attract great talent.”

— Charlie Rittgers · Rittgers, Rittgers & Nakajima
Membership

Join the gym.

Pick your membership.

Member · 0041
Quarterly
Starter rate
$600
$450
/ quarter
Starter member price

Everything included. Billed every 3 months. Cancel anytime.

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Member · 0042
Annual
1 quarter free
$1,800
$1,350
/ year
Starter member price

Everything included. Billed once a year — one quarter free.

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