Welcome to The Gym, the premier virtual community for lawyers ready to attract more attention, business, and opps on LinkedIn.
You've spent years building real expertise. But on LinkedIn, you're still invisible.
When you do post (once a quarter maybe), your post gets 3 likes and 200 views.
Meanwhile, you've got 50 other things demanding your attention. It's hard to justify spending time on LinkedIn when your posts largely get ignored.
So you quit.
Sound familiar?
We know how you feel.
That's why...
Seth Godin wrote, "The hard part about getting in shape isn't the exercises. It's becoming the type of person who goes to the gym every day."
The same principle applies when it comes to building a LinkedIn network that attracts the attention, business, and opportunities you're looking for.
Getting good at LinkedIn requires that you develop several skills:
- Ideating
- Copywriting
- Storytelling
- Networking in Digital Space
The professionals who look effortlessly magnetic on LinkedIn aren't lucky. They've just been training longer....Or they've hired somebody like us.
We've designed The Gym with yoga studios and MMA gyms in mind.
The calendar of classes and expert clinics are the heartbeat.
Our class calendar is at the heart of The Gym. These are your chance to get reps, ask questions, and work on your skills with Tony Albrecht and other content pros from the CONTENDER team.
Every month, we're bringing in world-class experts who can help shorten your learning curve on different aspects of your LinkedIn game.
You'll have access to our Skool rooms, where you can get feedback from CONTENDER pros, watch video trainings from Tony, and connect with other Gym members.
We've got a team of professionals who understand both the LinkedIn platform and the legal profession at a deep level.
Tony started ghostwriting on LinkedIn 4 years ago after 12 years as a practicing attorney. He's written more posts for lawyers than anyone on earth.
He ran his first 100-mile ultramarathon in June and is now training for his second.
Jess brings 23 years as a litigator and appellate counsel. She’s now written over 500 LinkedIn posts on behalf of lawyer clients.
She’s also an undefeated mixed martial arts fighter who owned an MMA gym for 5 years.
Doug is a 14-year B2B copywriter, specializing in social media and direct response copy. He know how to get attention online that starts conversations that end in revenue.
He's also an experienced power lifter.
In 2022, Tony Albrecht went all in on CONTENDER, the first LinkedIn ghostwriting agency for lawyers. Nearly 4 years later, we've helped dozens of lawyers and leaders build some of the most magnetic presences on LinkedIn.
“I now have people routinely ask me about my LinkedIn. Tony has helped my partner and me become much more well known in our community and profession. The attention we get from our posts has helped increase our referrals, grow our network, and attract great talent.”
Have you heard how If information was the problem, we'd all be millionaires with 6-pack abs?
Group coaching sessions with CONTENDER pros mean you're never stuck troubleshooting alone. We can (and will) shorten your learning curve and build your confidence.
We'll keep you in the gym to get your reps. Ongoing membership gives consistent posting and engaging time to compound.
We know LinkedIn isn't high on your list of prioties.
On-demand + live + async coaching fits around your actual job and life.
Since 2022, I've offered a money back guarantee on the first quarter of every ghostwriting contract we've signed at CONTENDER.
When I said I wanted to offer the same guarantee on The Gym, they called me crazy. Maybe I am.
But here's how I think about it.
If you're a good fit for what we're doing, it'll be a good investment for you. I promise.
And if it turns out you're not a good fit, I'd rather you spend your money on something that WILL help you reach your goals. We'll be fine.
So like at Costco, you can get a refund whenever. Whether you sign on for a quarter or a year, if it doesn't work out, just say the world. We'll send your money back.
Seriously.